Develop the channel & key customers Customer Marketing Plan as per the company strategic priorities & goals
Drive the implementation of the channel Customer Marketing plan and identify insights and guidelines for
future activities, as well as drive efficiency and increase channel and Brands ROI;
Monitor the channel field activity implementation and make adjustments to improve the performance of our brands at the point of purchase;
Provide the regular update of channel activity plan to sales, marketing and Supply Chain departments
Coordinate Off Trade and C&C marketing operations and Business Intelligence to ensure high levels of implementation and information availability;