Own and execute all marketing and communication activities across B2C and B2B;
Translate business priorities into concrete, executable marketing actions;
Ensure consistency of messaging, tone, and brand across all channels;
Plan and produce blog content (B2C and B2B), including writing and coordination;
Own social media presence: content planning, copywriting, publishing, and basic performance tracking;
Execute email marketing (newsletters, product updates, campaigns);
Support and execute official company communications;
Plan, execute, and monitor paid marketing campaigns (search, social, or other relevant platforms);
Work closely with internal stakeholders to align campaigns with launches, promotions, and growth initiatives;
Track results pragmatically and iterate based on performance;
Organize and coordinate the company’s presence at tradeshows and industry events;
Create and maintain marketing materials such as presentations, brochures, one-pagers, and digital assets.
Coordinate with designers or external suppliers when needed, owning content and structure end-to-end.