Responsible of all integrated communications (Traditional – TV, Digital, PR), Media Budget Management always securing the highest efficiency on Media spending;
Responsible for the Management & Relationship with Media Agencies;
Build Media Strategy with the appropriate media mix according to its brand target & business objective (several brands within portfolio);
Coordinate & Secure Media Campaigns activation & follow-up on performance. Adjust according to performance;
Define Digital Media Strategy according to business objetive;
Deep Knowledge in Media Buying, Planning & Negotiation;
Challenge external partners with the aim of getting the best output from them;
Direct report to Marketing Director.