digital marketing manager (m/f) em lisboa

data de publicação
contacto
ana baptista, randstad portugal
tipo de emprego
permanentes
candidate-se agora

detalhes da oferta

data de publicação
local
lisboa
empregos
Marketing e Comunicação
tipo de emprego
permanentes
número de referência
RP-2019-67831
contacto
ana baptista, randstad portugal

oportunidade de emprego

Randstad Professionals is the brand of Randstad Group focused on the recruitment of Middle & Top Management.

Our client is a multinational insurance Company, a worldwide reference in this sector. We are currently searching for a Digital Marketing Manager (m/f)

competências

- Experience in a similar position, including people management;

- Strong technical knowledge of statistics, analytical, marketing;

- Fluency in English and Spanish;

Comfortable with analytics and digital marketing tools e.g. Google Analytics, Adobe Analytics, CMS, AB Testing;

- Strong interpersonal & communication skills with an ability to work with different groups including Product, Sales, Operations and Senior Management;

- Excellent management skill and the ability to manage people;

principais responsabilidades

Responsibilities:
- Adapt Direct & Marketing strategy to offsite and onsite digital environment;

- Define and manage SEO, SEM & PPC to optimise acquisition performance;

- Drive change and optimise processes, interactions, and performance to reduce CPAs bringing external and cross-industry expertise and best practice;

- Identify external partnership and collaboration opportunities in the offsite digital environment to grow the business;

- Build and manage engaging and converting eCommerce websites using best practice SEO, Content Management, AB and Multi-Variate Testing principles;

- Align and automate reporting across WEM to deliver improved understanding of success drivers based on ROIs vs Customer Lifetime Value, identifying issues and opportunities in real time;

- Build an effective and efficient acquisition and performance team;

oferta

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