category manager.
- publicado em 13 maio 2022
- data limite 2 junho 2022
responsabilidades chave
- Manage the Category, making the necessary choices between brands, formats and channels; brand positions in the market and crystalize targeted consumer’s insights
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Manage a complex regional and global network (different communication channels for each brand and category)
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Be the media spokesperson
- Align the company around the brand’s direction, choices and tactics
competências
- Minimum 5 years of FMCG management (Marketing, customer, trade, category)
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Strong background on media management and global/regional networks
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Excellent command of the English language
principais benefícios
Integration into a dynamic company
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