Assists in developing and executing communication plan to consumer, including promotional initiatives, Brand activations and Festivals with the correct objectives/brand
Ensure that all brand safety guidelines are correctly in place and implemented
Coordinates and leads external agencies projects for market research, promotional development, Promotional gadgets, communication development, new artwork development to execute the Marketing plan
Generates forecast of new launches and promotions, together with Trade Marketing
Help on building the brand by co-owning the commercial P&L and drives adequate actions to reach the target of Net Sales growth and profitability